The Meme Department

Bloody Hell Meme Campaign

Official Launch: Friday, August 1

To pave the way for the characters of Bloody Hell to reach the printed page, I created a satirical meme campaign to introduce the novel’s tone and themes. It’s built around three central figures:

  • Skyler Longview, a charming but ruthless CEO

  • Tonya Powell, a perfectionist general counsel with a chip on her shoulder

  • President Kweshi Asante, a tyrant in a tailored suit

Each series uses humor to explore Bloody Hell’s core themes and the extremes leadership can reach, at least in the world of the novel.

The tone of Bloody Hell is dark and irreverent, but I’m no corporate cynic. I spent a decade in Executive Communications and worked closely with five extraordinary CEOs whose intelligence, integrity, and high-pressure environments taught me a great deal. But once you get more than two people in a room, dysfunction tends to follow—and that’s what I mined for Bloody Hell and this campaign.

Campaigns

  • Executive Wisdom from Skyler Longview

    Skyler built his empire on charm, discipline, and a talent for spinning every crisis into a win. But leadership isn’t always pretty—and beneath the bespoke suits and media flashbulbs is a man convinced that control is the ultimate currency. This meme series captures Skyler in his natural habitat—commanding attention, shaping reality, and quietly unraveling behind the scenes.

  • Managerial Excellence with Tonya Powell

    As General Counsel of Blackwell Pharmaceuticals, Tonya Powell has mastered the art of perfectionism under pressure. She’s brilliant, exacting, and just empathetic enough to make you question whether the problem is you. This meme series explores the quiet tyranny of high-functioning management—the 2 a.m. emails, the performance masks, the burnout rebranded as “excellence.” For Tonya, control isn’t power. It’s protection.

  • Tyrannical Tips from President Kweshi Asante

    President Kweshi Asante has ruled the nation of Zavari for over two decades with an iron will, a tailored suit, and a flair for spectacle. Equal parts statesman and showman, he knows that true power isn’t taken—it’s performed. This meme series draws from his authoritarian playbook, offering leadership “tips” steeped in control, fear, and the art of narrative manipulation. In the world of Bloody Hell, tyranny doesn’t shout—it smiles for the camera.

Follow Along

New memes debut weekly on social media. Follow along below or track the campaign using #BloodyHellNovel.