The Meme Department

Bloody Hell Meme Campaign

No, it’s not a graphic novel. Just aggressively visual prose.

To pave the way for the characters of Bloody Hell to reach the printed page, I created a satirical meme campaign to tease the novel and introduce its three most dysfunctional power players:

  • Skyler Longview, a charming but ruthless CEO

  • Tonya Powell, a perfectionist general counsel with a chip on her shoulder

  • President Kwesi Asante, a tyrant in a tailored suit

While the novel itself is grounded in reality—blending corporate tension with high-stakes drama—these memes spotlight each character’s most ruthless traits before their arcs begin to unfold.

The tone of Bloody Hell is dark and irreverent, but it’s all in good fun: I’m no corporate cynic. I spent a decade in Executive Communications, working closely with five extraordinary Fortune 500 CEOs whose intelligence, integrity, and focus taught me a great deal.

But once you get more than two people in a room, dysfunction tends to follow—that’s what I mined for Bloody Hell and this campaign.

Series

  • A man in a dark suit walking up the red carpet stairs towards an airplane, surrounded by photographers taking pictures with闪 flashes.

    Skyler Longview’s C-Suite Power Plays

    Skyler built his empire on charm, discipline, and a talent for spinning every crisis into a win. But leadership isn’t always pretty—and beneath the bespoke suits and media flashbulbs is a man convinced that control is the ultimate currency. This meme series captures Skyler in his natural habitat—commanding attention, shaping reality, and quietly unraveling behind the scenes.

  • A man in a suit holding a hat screams at a giant fiery dragon in a dramatic landscape with volcanic eruptions and dark clouds.

    Tonya Powell’s Managerial Insights

    As General Counsel of Blackwell Pharmaceuticals, Tonya Powell has mastered the art of perfectionism under pressure. She’s brilliant, exacting, and just empathetic enough to make you question whether the problem is you. (It’s not.) This meme series explores the quiet tyranny of high-functioning management—the 2 a.m. emails, the performance masks, the burnout rebranded as “excellence.” For Tonya, control isn’t power. It’s protection.

  • Close-up of a navy blue military uniform adorned with gold badges, medals, and ornate epaulettes.

    President Kwesi Asante’s Rules for Ruling

    President Kwesi Asante has ruled the nation of Zavari for over two decades with an iron will, a tailored suit, and a flair for spectacle. Equal parts statesman and showman, he knows that true power isn’t taken—it’s performed. This meme series draws from his authoritarian playbook, offering leadership “tips” steeped in control, fear, and the art of narrative manipulation. In the world of Bloody Hell, tyranny doesn’t shout—it smiles for the camera.

View memes

Follow Along

Follow along below or revisit the campaign using #BloodyHellNovel.